Clicky

Hello Experts,

I just began work for a small traditional ad agency that would like to become a small digital ad agency. Currently they do not have a firm SEO process in place and would like me to implement one. I understand the basic principles of SEO, having worked for a digital company previously, but when it comes to the actual tools we should be using I am at a loss.

What tool(s) should I maintain as someone guiding them in SEO? What tools should I begin researching/downloading for the company as a whole?

Thank you!

asked 12/11/2011 03:57

n4t4li3's gravatar image

n4t4li3 ♦♦


13 Answers:
Natalie,

The form defines the function.  What exactly would they be measuring and why?

1:
When all else fails, I hear french fries work.
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answered

jason1178's gravatar image

jason1178

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answered 2011-12-12 at 00:18:18

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logudotcom

jason1187 - You would suggest that.

This company would be measuring the success of their work - they redesign client sites and create new content for those sites (in the sense of blogs, webinars, social media activity). As the company makes major changes (backed up by research) to their clients' online presence they want to show the results/the impact they have had to help their client. So far they can measure improved conversions, but they really want to be able to give a more full picture of how they are helping - or at least  learn internally what more they can be doing to assist. Does that answer the question?

logudotcom - Thanks!! I will take a look at this software today to see if it has what we are looking for.

all - I would like to leave this question open to gain more feedback. I am not sure I know how to move forward to assist my company yet.
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answered 2011-12-12 at 02:15:26

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n4t4li3

hi n4t4li3,
Building the standard SEO process take time and effort to make it. Check this tools, it can save you a lot of time during researching and measure your SEO success. It helped me a lot all the time and the most important it is FREE! You can purchase their premium version if you are satisfy with their services. I'm sure you'll LOVE it.

Download:
http://www.link-assistant.com/
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answered 2011-12-12 at 07:25:55

x_com's gravatar image

x_com

Natalie,

Yes, yes I would suggest that.

Okay, now I have a good sense of it.  Just another question: will you measuring advertising performance in any way and/or measurable goals (such as progression to and through a buy page)?
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answered 2011-12-12 at 07:49:12

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jason1178

Sorry, just thought of one more:

Do you want just results analysis or a results but also a tool that attempts to tell you what to do differently?
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answered 2011-12-12 at 07:57:54

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jason1178

x_com - Thanks!! I will take a look at this software today (also in comparison to what logudotcom provided) to see if it has what we are looking for.

jason1178 - Yes we convert in the sense of gaining contact information (not necessarily money) - we have on page forms to do this (simple CTAs, landing pages, ads lead to these forms). We just need results - my team and I have the knowledge to adjust our course. Let me know if I can provide more information!

All - would still like a bit more feedback to close this. Thank you!
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answered 2011-12-12 at 07:59:04

n4t4li3's gravatar image

n4t4li3

Natalie,

Stand by.  
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answered 2011-12-12 at 08:27:58

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jason1178

Well, there are a number of tools that an SEO would use and the tools would be dependent on intent.

From a general sense, you would want to make sure all your websites are set up on Google and Bing Webmaster Tools (Two of the major search engines).  I would also suggest that you set up Google Analytics (or some other form of web traffic tracking) to your websites.  

The Webmaster Tools will help you keep track of search queries that people are using to get to you site, links to you site, overall health (errors, crawls, page load speed, etc).  These things are crucial to know in SEO.

To track keyword testing on pages, backlinks, on page help, I really like the SEOmoz Toolset (www.seomoz.com).  It is a paid service, but I think it is well worth the money.  Not only do you get to use the toolset, you also have access to their community and knowledgebase, which is valuable to any SEO to keep learning.

Hope these help.
Matt
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answered 2011-12-12 at 08:58:33

mattdnguyen's gravatar image

mattdnguyen

mattdnguyen - Thank you! I will take a look at this software today (also in comparison to what logudotcom and x_com provided)

jason1178 - I will await your feedback if you have more to add.

All - I will try to wrap up this question soon. This is very helpful!! Thank you!
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answered 2011-12-12 at 09:10:26

n4t4li3's gravatar image

n4t4li3

I use a combination of Google Analytics, Webmaster Tools, and Quantcast.  Between those three tools I get enough information and can also define goals to measure my effectiveness.  I would recommend you start with those and see where the gaps in coverage are for your company.  From there, you can ask for more targeted recommendations from us and get them.

I second the recommendation of the SEOmoz Toolset if you have cash to burn on this.  I used to recommend ChartBeat for real-time stuff but Google appears to be moving into that space so you may want to hold off on that.
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answered 2011-12-12 at 09:21:41

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jason1178

jason1178 - Excellent. Thank you!!
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answered 2011-12-12 at 09:39:18

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n4t4li3

Thank you everyone! Have a good day :)
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answered 2011-12-12 at 09:42:40

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n4t4li3

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Asked: 12/11/2011 03:57

Seen: 312 times

Last updated: 12/12/2011 02:29